We are positioning specialists,
an international group of entrepreneurial consultants operating in marketing, sales & investment.

RealLife Concepts provides our clients with business focus and insights & solutions covering the companies offering, its cultural dynamics and bespoke technologies.
Our team of consultants ensures activation, coordination and investment, either project or interim based.

With legs in Europe, Africa and India, our RLC lead teams fuse commercial with marketing and sales. Operating at the intersection of innovation and technology, using Happening we reach the essence and provide instant insight and holistic feedback from teams, staff, clients for companies that are ready to transform and reach their growthpoint.

The RealLife Concepts Triangle stands for Activation and Results and is the opposite of the Bermuda Triangle. Here, things soar instead of sink, they develop and not disappear. Our clients and own projects have the ability to change the face of their industry, as creative entrepreneurship is at the core of our marketing and sales oriented business consultancy.

RealLife Concepts was founded in 2006 in Cape Town, South Africa and operates through steady and formalized partnerships in Africa, Europe, India and the USA. We believe in pioneering, entrepreneurial thinking and collaboration. These values we bring into our work which focuses on growth for our client through the correct positioning strategy. Therefore we pinpoint the essence of a company or idea which can be found in the balance of offering, culture and technology. Over the years we have developed state of the art digital tools that score high on risk management and added value. One of them is Happening.consulting. Visionary entrepreneurs Willemijn Jumelet and Jordi de Looff are project pioneers at heart and brilliant at understanding trends, markets and data, applying these to solutions and concepts for cracking organisational challenges.

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