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Welcome to the agency that takes care of the correct utilization of marketing budget leading to commercial success, based on smart strategic steps. We diminish the risk for entrepreneurs and corporates based on the succesfull RealLife Entreprenurture Method. Utilizing our South African and Dutch team and network of specialists from different industries, we work with an international outlook and local knowledge.

Develops brands & concepts by offering creative direction and commercial guidance to entrepreneurs and corporates, turning ideas into business success.

Result oriented via creative strategic entrepreneurs and communicators.

including a venture team with expertise in your field.


- by taking the lead in the creative process that makes the difference for an idea, concept or brand to be successful.

Strategic communications • identity • strategy, positioning and messaging • copywriting for press, marketing, sales and web • PR approach and media handling

Visual communication • design • multimedia • web

Marketing & sales tools • campaigns • advertisement • internet marketing • direct marketing strategic brand events

Investment • business development • sales distribution network and awareness strategies












Our pioneering marketing and sales driven organization is build on two pillars: branding and business development. As Africa-oriented entrepreneurs, we focus on growth within the continent, for RealLife Concepts as well as for clients that aspire to develop market share in Sub Saharan Africa. We specialize in combining the creative and the commercial. We fulfill a clients’ success when they have an idea and need a solution.

- marketing communication aimed at reaching commercial goals and KPI’s
- high level of strategy and creative
- client-centered, trustworthy and transparent



Jordi de Looff – strategy and creative entrepreneur Willemijn Jumelet – marketing & creative communications

Jordi and Willemijn have their backgrounds in the FMCG and corporate industries in The Netherlands and came to Cape Town to start RealLife Concepts in 2006. Most of the year 2005 they spent on the road in Africa, travelling from Europe to South Africa, shaping their business plan.

“Africa is a great place to be for a creative company: entrepreneurship is at a high level, enabling us to build our model of offering creative direction and commercial guidance into creating business success. Corporates in South Africa have recognized our quality quickly, giving us the opportunity to grow and build our company and its reputation from scratch to where we are today.”








Munich RE
”We were impressed by RealLife Concepts’ quick and thorough grasp of our business-to-business relationship building challenges, as well as our company’s culture and values. They were able to propose innovative, highly concrete and realizable methods of getting the key message across in an effective and memorable manner. On a scale of 1 - 10, easily 12.”
Nico Conradie - Member of Executive Management Life, Munich RE

Cape Town Tourism
”RealLife Concepts can take pride in the fact that through their pioneering role, The Netherlands was the first country that Cape Town Tourism had a strategic approach laid out for.”
Mariette Du Toit - Helmbold - CEO Cape Town Tourism

”RealLife Concepts’ fresh thinking, great ideas, knowledge of the events and activation market has provided us with good ideas. Hereby we would like to acknowledge their teams’ commitment, passion and time spent on adding to make Amstel the most preferred brand in South Africa among the niche market called Shakers.”
Jan-Willem van Wensem - Marketing Manager Amstel / Brandhouse








Our patented EntrepreNurture Method proves it every time: it is worthwhile to follow the correct process. It’s a controlling tool and a development tool at the same time, that results in measurable success. With confidence, we can say that the clients who were willing to invest in following the RLC Method, are companies (or projects) that still exist and are succesfull.



The RealLife Concepts EntrepreNurture Method is part of the official program of Cape Town World Design Capital 2014 Exceptional projects that demonstrate scale, impact and/or a contribution to the WDC 2014 vision have been selected to form part of the programme.








South Africa
Cape Town
T: +27 87 012 5096
A: Unit 209 The Foundry Prestwich Street, Green Point, Western Cape 8001